Real Estate Web Design - Information

Google Sandbox Information

The sandbox is where Google puts new Web sites for anywhere from a week to three months or longer. The intent is to avoid having new sites pop up out of nowhere to be top o' the page results for a specific search. It's one way that Google maximizes the quality of its SERP (search engine result pages).

For people building a new site, however, this is a real drag. Buy a domain name, build a nice site, get a bunch of inbound links from other sites, and you could still be "stuck in the sandbox" for months, waiting to gain a good position in the search results.

Ways to avoid the google sandbox..

• Buy out old domains —Even if a domain is low on inbound links, the age factor will almost certainly be enough for it to have expired the sandbox; typically a year is good age to ensure a domain is sandbox free; if possible negotiate with original owner keeping the WHOIS record as similar as possible to prevent triggering a fresh sandbox cycle. Domains never indexed in Google, no matter what how early registration date aren't likely to avoid being sandboxed.
• Buy recently expired domains —Some theory as above, but applied to domains that have actually expired. There is some evidence to suggest very recently expired domains can avoid a fresh sandbox cycle. A good measure might be domains expired but still indexed in Google.
• Collect the low hanging fruit —While sandboxed you aren't going to rank well for competitive terms, but you may be able rank for low traffic ones. Large quantities of low traffic terms can be just as rewarding, and if you target the right ones you'll be strengthening the theme of your site for when your more competitive terms are freed from the sandbox.
• Drag your competitors down to your level —We really don't condone or recommend this; it's listed here for completeness sake, and to make you aware of tactics that can be used against you: If you can't aspire move upwards, the second option is to drag your competitors downwards, into and below the level of the sandbox. StuntDubl summarizes the main blackhat tactics at the disposal of those who willing to cross the line. Even if we did recommend this, logistically it's a non-option since you'll no doubt have hundreds or thousands of competitors' pages ahead of you, not to mention that each one of those competitors can use the same tactics against you.
• Buy your way in —Irregardless of sandbox status, you should almost always consider doing at least one PPC campaign for each of your targeted terms, in order to estimate the ROI before spending resources targeting terms organically.
• Explore non-Google traffic sources —Getting sandboxed clearly illustrates the danger of putting your eggs in one basket. Consider using your time in the sandbox to explore and make full use of other sources of targeted traffic, learn to survive without being at the whim of Google.
• Hijack your competitors rankings —Again, we don't condone or recommend blackhat tactics: Performing a 302 redirect to one of your high ranking competitors from a non-sandboxed domain (preferably of higher PageRank/trust than theirs) can sometimes succeed in hijacking their SERP listings. So that the traffic can be gleaned, the redirect can be cloaked for the benefit of the Google-bot, with regular visitors being redirected to your sandboxed site. Again, we do not recommend this, and only on small number of occasions have such tactics been publicized to work.
• Use subdomain from developed site —According a quite a few experts; since sandboxing appears to be based on 2nd level domain, hosting your site on a subdomain of an already established domain will avoid the sandbox. If you redirect all pages to the new domain once the site appears thoroughly indexed; it should reportedly maintain a non-sandboxed status.
• Acquire "trusted" links —A fair amount of SEOs have claimed to have escaped the sandbox by acquiring enough "trusted," high quality authoritative links. The most often cited source for links capable of freeing a site are high profile news sites; .gov, and .edu sites; and dmoz.org. That this method can immediately free you from the sandbox is somewhat contested, but most seem to agree that it can either a) avoid being initially sandboxed, or b) shorten your stay. At least one Google engineer is reported to have supported the theory that high quality backlinks can negate the sandbox.

Another, alternate theory is that the 'sandbox' applies to links only..

"The probation does not apply to new sites. It applies to links. When the algorithm was deployed certain older links were grandfathered in. After that, links will be (are being) given partial credit, and be essentially on "probation".

"It applies to links, not sites. And the age of the link is not the only factor. The IP range of the links and other considerations are made, and the person who I discussed this with said that Krishna Bharat is at Google primary to develop and implement this new algorithm. It is supposed to radically change the way links are evaluated...

-http://www.seobook.com/archives/000313.shtml