Real Estate Linking Tips

Use keywords in your links!

Example: you exchange links with another agent.

You web site is www.tombrown-realtor.com and his is www.johnsmith-realtor.com (examples only, don't try to go them).

When you put a link to the other persons web site and he puts a link to yours, don't just title the link the name of your site, company, or your name. Instead put keywords as the link.

Example - the examples below would go to a REALTOR website based in San Diego

Example Of What You Don't Do:
YourDomainName.com

Example Of What You Should Do:
San Diego Real Estate

Why, because this is another thing that search engines take into account when they determine your search engine ranking for keywords (search terms).

If someone searches on Google for say "Boston Realtor" and there are web sites out there with links to your web site that are called "Boston Realtor" than this could greatly improve your ranking for that search term.

Link Farm

To avoid being "mistakenly" considered a "link farm" (or being involved in one rather), do not list to more than 50% of the site that link to you and don't have more than 100 links on your site.