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Black Hat SEO::Spam Google News

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How to spam Google News

This is a story that I'm convinced will cause some significant ripples in general, and for Google in particular. But I've learned that it's a subtle story by demonstrating the phenomenon to friends -- it takes a few minutes to explain what's going on. So if you're reading this blog entry, let me give the punch line up front: You can insert your own "news article" into Google News, for thousands or millions to discover and read.

Pretend you'd like to appear in the news. Imagine that there might be a way for you to write a story -- a story about anything, any topic under the sun -- and have your tale appear in a news archive.

It turns out that you can. It's trivial. Just type your story into one of the Internet-based "PR agencies" that Google News includes in its index, and poof, your story is part of the news.

You'll have to read the story to learn how this works.

Several months ago I happened to be in Chicago when a Southwest Airlines jet ran off the runway at Midway, killing a boy. National media were obsessed with the story; Chicago TV and newspaper outlets were especially so. Watching the news unfold, I wondered how long local and national media would pay attention, so I set up a Google News alert for "Southwest Airlines".

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