An IDX is a real estate property search
site which allows the public to conduct searches of approved Multiple Listing Service
properties in a certain area.
Internet Data Exchange, or IDX, delivers real estate agents and brokers a significant advantage by keeping visitors on their web sites without having to go elsewhere to see all available properties within an area.
The benefit to Realtors is that users of their IDX web site can search freely, establish some confidence and qualify themselves before contacting the Realtor.
Real estate agent web sites with integrated IDX have their name and contact information on every listing.
Small Brokers, Associate Brokers, and even agents can now display as much inventory as large corporate Brokers. No matter how small or big your business operation is, it can look like a substantial real estate business.
Historically, web sites have been run by Managing Brokers and they contained only their own listings. Other Broker's listings were never really included as it was considered a competitive issue.
The web has a way of leveling the playing field.
Consumers who use the web to search for homes use sites where they get the most information. Realizing this, Brokers have continued to look for more content - specifically listings - to make their web site strategies more effective. This has led to cooperation amongst Brokers and ultimately the creation of IDX.
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