Real Estate Web Design - Information
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Real Estate Term:Liquidated Damages
Liquidated damages is a term use in the law of contracts to describe a contractual term which establishes damages to be paid to one party if the other party should breach the contract. Under the common law, a liquidated damages clause will not be enforced if the purpose of the term is solely to punish a breach of contract (in this case it is a penal clause). This is because such a clause does not allow the court to determine actual damages, and its enforcement would therefore require an equitable order of specific performance. However, courts sitting in equity will seek to achieve a fair result, and will not enforce a term that will lead to the unjust enrichment of the enforcing party.
In order for a liquidated damages clause to be upheld, two conditions must be met. First, the amount of the damages identified must roughly approximate the damages likely to fall upon the party seeking the benefit of the term. Second, the damages must be sufficiently uncertain at the time the contract is made that such a clause will likely save both parties the future difficulty of estimating damages.
For example, suppose Joey agrees to lease a storefront to Monica, from which Monica intends to sell jewelry. If Joey breaches the contract by refusing to lease the storefront at the appointed time, it will be difficult to determine what profits Monica will have lost, because the success of newly created small businesses is highly uncertain. This, therefore, would be an appropriate circumstance for Monica to insist upon a liquidated damages clause in case Joey does indeed fail to perform.
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First: We create an incredible website, breaking out up to 700 communities/suburbs/subdivisions, each with its own page!

Second: We offer TWO options for our clients. One allows you to simply post (or have us do this for you) to Craigslist a high impact flyer generated by any search on your site! What this means is that you can create searches in various popular areas, at price ranges you know are popular. We even allow you to create flyers based on FORECLOSURES / HUD / SHORT SALES etc!
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Third: We drive incoming traffic (potential clients) to a high impact (lead generating page) with lots of useful information and methods to capture leads Like View Just Listed, View Foreclosures, Answer a Question, Recently Reduced, Hot List and More!
Finally: Once your generating leads (Day 1 if you're posting to craigslist!) You'll have a robust back end CRM system that will allow you to effectively manage your leads. Each time the visitor returns, they'll get an email thanking them for their return visit with different content written for each visit. You'll be able to see each page they visited and how long they stayed on each page. Advanced traffic analysis will let you know how many daily visitors you're receiving, which search engines are driving traffic to you and what keyword phrases are being used to find our site organically!
CRM also includes: Email Drip Marketing, Client login portal with saved listings, email a friend, private communication message base and document file system. Broker round robin sysetm is also built in! There are too many features to mention!
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Top SEO Techniques
- Link Building - Quality Inbound Links
- Proper Text / Keyword Density (Title, Heading and Meta Tags)
- Image Tag Attribution
- Relavant Text Links
- Robust, regularly updated XML Sitemap
- Relavant, Consistant Content
- Easy Blogging (Our system will ask you questions)
- Social Media Hooks and Youtube Video Hooks
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