Real Estate Web Design - Information
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Web Site Marketing
The key to successfully marketing your website is to understand that the traditional approach of selling to the client does not work on the Internet. You cannot think of your website as a brochure or Yellow Pages ad. Far too many sites make the mistake of trying to sell to the client rather than provide the information they really want.
Homebuyers visit the Internet for information that will help them in their purchase. They aren't necessarily interested in all the Million Dollar awards you've won or your 25 years of experience. Even if you have a website with all the bells and whistles, what will truly set you apart from your competition is good content.
It is important to make the transition from the traditional practice of having agent-controlled data, to having as much information online as possible. Even a few years ago the industry was reluctant to have listings available online for homebuyers. Agents worried that they would no longer be needed if all of this information were readily available online. It turns out the exact opposite happened. Homebuyers who went online were more likely to work with a real estate agent than those who did not.
Internet users are accustomed to having free information abundantly available to them. If they do not find what they're looking for at your website, they'll likely move on rather than contact you for more information. With this in mind, your objective should always be to provide your visitors with exactly what they're looking for.
Listing Information
Photos are the most important aspect of online listings. Even the most compelling description of a property does not generate as much interest as a nice photograph. However, many listings do not include a photograph and even fewer have multiple photographs.
The power of the web lies in the unlimited space available. Unlike a magazine or brochure where each photograph would take up valuable real estate, you can include as many pictures of a listing as you want on your website. As far as homebuyers are concerned, the more pictures the better.
Most listings include only a front exterior shot of the property, but why stop there? You should try to include photos of each room and any areas of particular interest. Is there a nice patio, pool, or balcony? Does the property have a breathtaking view? You can even include floor plan images or photographs of the street the property is on -- why not show it all? If you were showing the property to a client you surely wouldn't stop after just the front door!
Online, you don't have the same limitations of space and cost that you do when publishing in a magazine or newspaper classified ad. There's no reason to limit your listings to one photograph. Again, the key is to transition from the customs of traditional marketing to the Internet. The more information you provide your visitors the more likely they'll consider you a valuable ally in their search.
Community Information
While homebuyers ultimately search for listings online, most will choose a community before they choose their home. By having the best local area information, you'll establish your site as the community resource that homebuyers will return to. You'll also establish yourself as the area expert when it comes time for homebuyers to choose their real estate agent.
Whether you purchase a template or custom website, it will be largely up to you to create as much in depth content on your area as possible. Think about what questions someone relocating to your area might have. Take all the questions buyers commonly ask you and make sure the answers are readily available on your website.
This can be accomplished by creating pages with this information directly on your site and when appropriate, linking to other websites with more in depth information. If you provide visitors with a list of links, describe each link in detail so users know exactly where they're going.
Add to this list as you find new sites of interest and check your links occasionally to make sure they are all working properly. websites often change and your links to them can be outdated.
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Information Request
I would like to see a real site (and pricing) as well as information on availability for my area for lead generation.
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GENERATE LEADS
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First: We create an incredible website, breaking out up to 700 communities/suburbs/subdivisions, each with its own page!
Second: We offer TWO options for our clients. One allows you to simply post (or have us do this for you) to Craigslist a high impact flyer generated by any search on your site! What this means is that you can create searches in various popular areas, at price ranges you know are popular. We even allow you to create flyers based on FORECLOSURES / HUD / SHORT SALES etc!
This allows you to generate leads by your own SWEAT EQUITY! You aren't tied to a large monthly bill to generate leads! We're the only company on the internet that offers this!
Optionally: Adwords - We CREATE for you up to 1200 ADS (Each with over 40 keyword phrases) for up to 400 communities/neighborhoods/subdivisions Each with its own landing page! No more wasting money on clicks that go to a generic page that isn't really what the client wants! We drive the client to the page they were looking for so you generate a lead for about every 7-9 clicks! (on average)
Third: We drive incoming traffic (potential clients) to a high impact (lead generating page) with lots of useful information and methods to capture leads Like View Just Listed, View Foreclosures, Answer a Question, Recently Reduced, Hot List and More!
Finally: Once your generating leads (Day 1 if you're posting to craigslist!) You'll have a robust back end CRM system that will allow you to effectively manage your leads. Each time the visitor returns, they'll get an email thanking them for their return visit with different content written for each visit. You'll be able to see each page they visited and how long they stayed on each page. Advanced traffic analysis will let you know how many daily visitors you're receiving, which search engines are driving traffic to you and what keyword phrases are being used to find our site organically!
CRM also includes: Email Drip Marketing, Client login portal with saved listings, email a friend, private communication message base and document file system. Broker round robin sysetm is also built in! There are too many features to mention!
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Top SEO Techniques
- Link Building - Quality Inbound Links
- Proper Text / Keyword Density (Title, Heading and Meta Tags)
- Image Tag Attribution
- Relavant Text Links
- Robust, regularly updated XML Sitemap
- Relavant, Consistant Content
- Easy Blogging (Our system will ask you questions)
- Social Media Hooks and Youtube Video Hooks
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